Stay Secure My Friend… More Hackers Targeting SMBs
Many SMBs don’t realize it, but the path to some grand cybercrime score of a lifetime may go right through their backdoor. SMBs are commonly vendors, suppliers, or service providers who work with much larger enterprises. Unfortunately, they may be unaware that this makes them a prime target for hackers. Worse yet, this may be costing them new business.
Larger companies likely have their security game in check, making it difficult for hackers to crack their data. They have both the financial resources and staffing power to stay on top of security practices. But smaller firms continue to lag when it comes to security. In many cases, the gateway to accessing a large company’s info and data is through the smaller company working with them. Exposed vulnerabilities in security can lead cybercriminals right to the larger corporation they’ve been after.
Cybercriminals Target Companies with 250 or Fewer Employees
In 2012, Symantec research confirmed that cybercriminals are increasingly targeting smaller businesses with 250 or fewer employees. Attacks aimed at this demographic practically doubled from the previous year. This news has made larger enterprises particularly careful about whom they do business with. This means that any SMB targeting high-end B2B clientele, or those seeking partnerships with large public or government entities, must be prepared to accurately answer questions pertaining to security. This requires an honest assessment of the processes taken to limit security risks.
View Security Measures as Investments
CIOs must start viewing any extra investment to enhance security as a competitive differentiator in attracting new business. Adopting the kind of security measures that large enterprises seek from third-party partners they agree to work with will inevitably pay off. The payoff will come by way of new revenue-generating business contracts that will likely surpass whatever was spent to improve security.
Would-be business partners have likely already asked for specifics about protecting the integrity of their data. Some larger entities require that SMBs complete a questionnaire addressing their security concerns. This kind of documentation can be legally binding so it’s important that answers aren’t fudged just to land new business. If you can’t answer “yes” to any question about security, find out what it takes to address that particular security concern.
Where a Managed Service Provider Comes In
Anyone who isn’t yet working with a Managed Service Provider (MSP) should consider it. First, a manual network and security assessment offers a third-party perspective that will uncover any potential business-killing security risks. A good MSP will produce a branded risk report to help you gain the confidence of prospects to win new business.
A MSP can properly manage key elements of a small company’s security plan. This includes administrative controls like documentation, security awareness training, and audits as well as technical controls like antivirus software, firewalls, patches, and intrusion prevention. Good management alone can eliminate most security vulnerabilities and improve security.
Cloud Monitoring Can Be the Difference Maker for SMBs
It’s a fast-paced world. Not only do people want things, they want things right now. This sometimes-unnerving need for instant satisfaction has only intensified now that we have Wi-Fi and mobile devices that keep us connected regardless of where we are, what we’re doing, or the time of day. There is no longer any tolerance whatsoever for waiting. A business with a website that fails to load, or loads too slowly, will lose customers and leads to competitors.
So what has your business done to address this need for constant accessibility and optimal uptime? Do you feel you’re doing enough to meet the demands and expectations of your customers, new business prospects and those who have just now found you on Google?
If you’re a small-to-medium sized business owner, do you have confidence in your technology infrastructure? Can you say with certainty that your website, internal server, and mobile applications function smoothly, efficiently, and correctly?
When your IT team leaves work to go live their lives, are you confident that things won’t go bump in the night? That you won’t be ringing their cell phone while they’re out having dinner with their family, or worse yet, sleeping?
If you answer no to these questions, you may be one of the many small business owners who could benefit from cloud monitoring. And you’ll be pleased to learn that cloud monitoring can significantly improve all facets of your business – especially your service, productivity, reputation, and profitability.
What is the Cloud?
According to a study conducted by Wakefield Research, 54% of those questioned responded that they’ve never used cloud technology. However, the truth is that they’re in the cloud everyday when they bank or shop online and send or receive email.
Business owners, specifically non tech savvy small business decision makers, are still apprehensive when it comes to moving their server and web monitoring services to the cloud. But FDR’s famous quote, “The only thing we have to fear is fear itself,” definitely applies here. The cloud is nothing more than moving the storage and access of your data programs from a computer’s physical hard drive to the web. There is nothing to fear.
Benefits of Cloud Monitoring
Obviously, these physical and virtual servers, their shared resources, and the applications they run on, must be monitored. This can be done from multiple remote locations and it’s called cloud monitoring.
Cloud monitoring makes it easier to identify previously unseen patterns and potential problems within your infrastructure–issues that may be too difficult for any in-house support staff to detect. For instance, monitoring ensures that your site is delivering accurate page content and is meeting anticipated download speeds. It can detect unapproved changes, website tampering, and compromised data.
The continuous analyzing and testing of your network, website, and mobile applications can reduce downtime by as much as 80%. The speed and functionality of e-commerce transactions are also optimized. Additionally, cloud monitoring tests your email server at regular intervals, which minimizes failure deliveries and other issues pertaining to sending and receiving emails.
Clearly, all of the above, along with the alerts that help identify and fix issues before they become catastrophes, make cloud monitoring an attractive way to gain insight into how end-users experience your site, while also enhancing their overall experience.